论文部分内容阅读
他山之石可以攻玉,国际各大石油公司在品牌国际化建设中积累的先进经验和成功做法,对于推动中国能源企业品牌的国际化建设具有重要的借鉴作用。文章重点研究国际石油公司在品牌国际化建设方面积累的成功经验,鉴于公司的国际化与品牌国际化有着密切的内在联系,所以需要首先对一些国内外大的石油公司企业国际化的现状做一比较。
The stones from other hills can be used for jade. The advanced experiences and successful practices accumulated by international oil companies in the internationalization of brands have an important reference for promoting the internationalization of China’s energy enterprises’ brands. The article focuses on the successful experience that international oil companies have accumulated in the internationalization of brands. In view of the close internal connection between internationalization and brand internationalization, it is necessary to first make a review on the status quo of internationalization of large oil companies at home and abroad Compare