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本文基于结构方程模型方法,对体育用品企业成长性评价指标体系进行设计和实证研究,并对中国大陆安踏体育、李宁、特步国际等19家体育用品上市企业各项指标体系进行得分计算和排名。结果显示:在体育用品企业成长性方面,宝胜国际、中国动向和安踏体育在2009—2013年五年内始终处于前四名之内,且在成长性得分方面也显著高于其他体育用品企业;从体育用品企业动态成长分析看,样本体育用品企业中稳定增长型有宝胜国际、安踏体育、喜得龙、青岛双星、特步国际、富贵鸟、泰亚股份和鳄莱特8家企业,波动增长型有星泉鞋业和中体产业2家企业,平稳负增长型有361度、匹克国际、喜得狼、探路者、美克国际和飞客国际6家企业,波动负增长型有中国动向、李宁和中体国际3家企业。
Based on the structural equation model method, the paper designs and empirically studies the growth evaluation index system of sporting goods companies, and scores and ranks the index systems of 19 sporting goods listed companies including Anta Sports, Li Ning, and Xtep International in mainland China. The results show that: In terms of the growth of sporting goods companies, Pou Sheng International, China Trends and ANTA Sports have always been within the top four for the five years from 2009 to 2013, and their growth scores are also significantly higher than other sporting goods companies. From the analysis of the dynamic growth of sporting goods companies, among the sampled sporting goods companies, Baosheng International, Anta Sports, Xidelong, Qingdao Double Star, Xtep International, Fugui Bird, Taiya Shares and Crocodile Wright have eight stable growth types. There are 2 companies in Xingquan Footwear and China Sports Industry. There are 6 stable and negative growth companies: 361 Degrees, Pick International, Hidd, Pathfinder, Meike International, and Flying International. And China International 3 companies.