媒体融合、用户分化和大数据等因素给传统出版业带来巨大的挑战,出版业需要从产品主导逻辑向服务主导逻辑转变。其经营重点不仅是要提供内容产品,亦要注重用户的使用与满足。因此,出版业在生产和销售过程中,需以客户需求为导向,以服务和创新为方法,提升自己的核心服务,达到推动出版生态系统中各利益相关方价值共创的目的和效果。 Media convergence, user differentiation and big data and other factors to the traditional publishing industry presents a huge challenge, the publishing industry needs to change from product-led logic to service-led logic. Its business focus is not only to provide content products, but also focus on user use and satisfaction. Therefore, in the process of production and sales, the publishing industry needs to be guided by the needs of customers, improve its core services with service and innovation, and achieve the purpose and effect of promoting the value creation of various stakeholders in the publishing ecosystem.