在包装的分类中,食品包装属于“小包装”或称为“销售包装”。这类包装直接面对消费者,并在不同个性的人群中传播,其目的是为了使具有相同共性点的消费大众所接受。由此看来,食品包装的形式所反映出来的综合形象,既要吸引不同层次的广大消费者的生活需要,又要满足消费群体的个性审美心理的共性心理需要。也就是说:要满足“个性心理”并在“共性心理”的授受范围之内。因此,生产者个性心理、设计者个性心理、消费者个性心理在生产、设计和消费过程中,一 In the category of packaging, the food packaging is “small package” or “sales package.” Such packages face consumers directly and are distributed among people of different personalities in order to be accepted by consumers who share the same commonalities. Seen in this light, the overall image reflected in the form of food packaging not only needs to attract the needs of the vast numbers of consumers at different levels, but also meets the common psychological needs of the aesthetic psychology of consumers. In other words: to meet the “personality psychology” and “common psychology” within the scope of the grant. Therefore, producer personality psychology, designer personality psychology, consumer psychology in the production, design and consumption process, one