《中国广告》:您曾在广西艺术学院任教10年,这段经历对您在业界的奋斗起到了怎样的作用?高峻:世界上事物的本质是一样的,广告和艺术在很多方面也是一样的,只是在表达上有所区别。比方说广告的核心是沟通,跟消费者沟通,跟客户沟通,有时还跟政府沟通,如果广告离开了沟通就没有意义 “China Advertising”: Have you taught for 10 years at Guangxi Arts Institute? What is the role of this experience in your struggles in the industry? Gao Jun: The essence of things in the world is the same, and advertising and art are the same in many aspects , Only in the expression difference. For example, the core of advertising is to communicate with consumers, communicate with customers, and sometimes communicate with the government, if the ads left the communication there is no point