明确岗位责任、有限授权和有限信任、知人善用、善于沟通、人性化管理,拥有这5个管理法宝,营销经理就可以轻松解决“反授权”问题。营销管理怪圈现象一:某销售额不到1亿元的白酒企业区域经理在汇报工作时说:“本月我亲自走访了几家酒店终端,发现……”现象二:某年销售额5亿元的啤酒企业召开月度营销例会。总经理说:“当前我们品牌在酒店没有开展任何促 Clear job responsibilities, limited authority and limited trust, knowledgeable, good at communication, humane management, with these five management magic, marketing manager can easily solve ”anti-delegation “ issue. Marketing management cycle phenomenon 1: a sales of less than 1 billion liquor business area manager in the report said: ”This month I personally visited several hotel terminals and found ...... “ phenomenon two: a year sales 500 million yuan beer company held a monthly marketing regular meeting. The general manager said: ”At present, our brand did not carry out any promotion in the hotel