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要想在信息繁杂的市场环境中提高企业品牌的知名度和美誉度,除了广告画面制作需要精益求精之外,广告诉求的重点关键在广告创意过程中运用全新的思维方式进行广告的创作。
In order to improve the visibility and reputation of corporate brands in the complicated market environment, in addition to the need for excellence in the production of advertisement images, the key point of advertisement appeal is to create new advertisements through creative thinking.