位于四川西北部的阿坝藏族羌族自治州(简称阿坝州),因为有世界知名旅游景点九寨沟被世人所知晓,广阔的草原和险峻的高原地势也吸引着不少的中外游客前去旅游。但是,除了有自然旅游资源以外,阿坝州还有着丰富的经济作物和具有民族文化特色的手工艺品需要找到合适的渠道进行对外宣传与销售。本文旨在研究阿坝州地域性文化特色旅游商品的营销策略,达到提升阿坝州旅游商品的销售及知名度,增加该地区旅游经济收入的目的。 Aba Tibetan and Qiang Autonomous Prefecture (abbreviated Aba Prefecture) located in the northwest of Sichuan Province, known as Jiuzhaigou, a world-renowned tourist attraction, attracts many Chinese and foreign tourists for its extensive grassland and steep plateau. However, in addition to natural tourism resources, Aba prefecture also has abundant cash crops and handicrafts with ethnic and cultural characteristics. Therefore, it is necessary to find appropriate channels for publicity and sales. The purpose of this paper is to study the marketing strategy of the regional cultural tourism products in Aba Prefecture so as to enhance the sales and popularity of the tourist commodities in Aba Prefecture and increase the tourism economic income in the area.