公共关系对于企业的作用不仅体现在对外宣传上,更是必不可少的一种管理模式。随着我国社会主义市场经济的发展,越来越多的企业开始重视公共关系的管理,一个良好的公共关系不仅可以为企业提供良好的外部环境,而且可以提升企业内部员工的凝聚力,从而提高团队合作的效率。本文通过对企业中公共关系的研究,分析了公共关系对于企业管理的作用,危机公关以及特定的行业中公共关系的处理。希望会给企业公关管理的研究提供帮助。 The role of public relations for enterprises is not only reflected in the publicity, but also an indispensable management model. With the development of the socialist market economy in our country, more and more enterprises begin to attach importance to the management of public relations. A good public relations can not only provide a good external environment for the enterprise, but also enhance the cohesion of the employees in the enterprise so as to enhance the team The efficiency of cooperation. Through the study of public relations in enterprises, this paper analyzes the role of public relations in the management of enterprises, crisis public relations and the handling of public relations in specific industries. Hope that will give the research of corporate public relations management to help.