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在2002年麒麟酒业宣传“极生”取得的巨大成功中,商品包装起到了重要的作用,本文以此为例来探讨分析在品牌的市场推广的大背景之下,是否有一种低成本、效率高、受众目标明确、宣传效应持久的品牌宣传方式。经过分析和初步的小结,本文最终给出回答:优秀的商品包装形象可以使企业省去大笔宣传费用,同时能够很高效地建立起品牌的识别,并产生持久的效应。希望可以对设计师的设计策划提供一定的帮助。
In 2002 Kirin liquor publicity “” Health "great success, the packaging of goods has played an important role, this article as an example to explore the background of the brand in the marketing, whether there is a low Cost, high efficiency, a clear target audience, long-term publicity effect of brand advertising. After analysis and preliminary summary, this article finally gives the answer: Excellent image of the product packaging can save companies a lot of advertising costs, while the brand can be very efficient to identify and produce long-lasting effects. Hope that the designer’s design planning can provide some help.