在竞争日趋激烈的市场背景下,企业要生存,要发展,必须内有凝聚力,外有竞争力。企业文化建设的根本目的,就是用文化力激活生产力,增强凝聚力、执行力和创造力,进而提升企业核心竞争力。一个成功的企业,必须致力于企业文化建设,才能在激烈的市场竞争中占有一席之地,才能实现可持续发展。重视文化建设。实践证明,企业文化既是文化创新的重要内容,又是经济发展中最具 In an increasingly competitive market environment, enterprises must survive and develop. They must have cohesion and competitiveness outside. The fundamental purpose of building corporate culture is to use cultural force to activate productivity, enhance cohesion, execution and creativity, thereby enhancing their core competitiveness. A successful enterprise must devote itself to the construction of enterprise culture before it can occupy a place in the fierce market competition and achieve sustainable development. Emphasis on cultural construction. Practice has proved that corporate culture is not only an important part of cultural innovation, but also the most economic development