数字技术、网络技术和多媒体技术的迅猛发展推动了媒体融合的进程,给科技期刊的发展带来了新的挑战。本文阐述了媒体融合的含义,提出媒体融合背景下科技期刊应侧重于学术质量、传播渠道和服务意识等方面。本文还介绍了为适应媒体融合,《物理学报》编辑部所采取的一些举措。 The rapid development of digital technology, network technology and multimedia technology has promoted the process of media convergence and brought new challenges to the development of sci-tech periodicals. This article elaborates the meaning of media convergence, and proposes that science and technology periodicals should focus on academic quality, communication channels and service awareness in the context of media convergence. This article also introduces some measures taken by Editorial Department of Acta Physica Sinica for adapting to media convergence.