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随着全球经济一体化以及信息技术的发展,企业面临的宏观环境及微观环境都发生了很大的变化。当今企业如何应对这一环境的变化,调整自身的营销策略及计划已经提到日程。为了使企业应对这一环境变化的趋势,就要求企业更新营销策略,提高自身的竞争力。通过分析企业在社会环境这一大环境背景下经营存在的问题,探索出企业利用社会环境机会并且回避环境威胁的对策,使企业得到更好的发展。本论文通过分析各种营销环境变化的因素,对企业营销策略提出新的建议,这样才能更好的应对环境的挑战。
With the global economic integration and the development of information technology, great changes have taken place in the macro-environment and the micro-environment that enterprises face. Today’s business how to deal with the changes in the environment, adjust their marketing strategy and plan has been mentioned schedule. In order for enterprises to respond to the changing trend of the environment, they are required to update their marketing strategies and enhance their competitiveness. By analyzing the existing problems of enterprises in the environment of the social environment, this paper explores the countermeasures that enterprises can take advantage of the social environment and avoid the environmental threats so that the enterprises can get better development. By analyzing the factors of various marketing environment changes, this paper puts forward new suggestions on the marketing strategies of enterprises so as to better meet the challenges of the environment.