媒介传播的最终落脚点是受众市场。受众市场是媒体实现其社会功能的主要场所,也是各个媒体长期争夺的对象。中国人民大学喻国明教授认为,“传播业之所以成为现代产业部门中平均利润最高的行业部门之一,决不是靠着报道和节目这一产品形态来赚钱的,它们说到底只是传媒产业‘投入—产出’全过程的一种‘中间产品’,其真正能够为媒体赚取大量资金的最终产品是由其报道和节目所吸引的受众的注意力……”受众的注意力作为一种资源,它是潜在的、无形的,要使 The ultimate goal of media communication is the audience market. The audience market is the main place for the media to realize its social functions and also the object of long-term competition by various media. According to Professor Yu Guoming of Renmin University of China, "The reason why the media industry has become one of the most profitable sectors of the industry in modern industries is by no means to rely on the products and formats of reports and programs. In the final analysis, Input-output ’of the whole process of an’ intermediate ’, the real end product that can really make a lot of money for the media is the attention of the audience attracted by its coverage and program ...’ ’The audience’s attention as a It is potential, intangible, and resourceful