原有商务服装的购买客群的购买需求已由中国原始的“橄榄”形消费业态转向国际化消费趋势的“哑铃”状。近年来,全国性的实体消费增长延缓,以及新兴销售渠道的发展,使传统的商业经营态势发生了重大的转变。对于在中国服装界占有重要一席的商务型服装品牌而言,这种“秋风秋雨愁煞人”的状态不知还要延续到何时,更使很多企业的经营者产生了“迷茫”之感。当中国商务服装品牌崛起之时,正是适应了90年代及新世纪之初消费者需求变更的需要。他们即希望 The purchase needs of the original business apparel purchase customers have shifted from the original “olive” -shaped consumption pattern in China to the “dumbbell” pattern in the international consumption trend. In recent years, the national slowdown in the growth of real consumption and the development of emerging sales channels have led to a significant shift in the traditional business management posture. For the business apparel brand occupying an important place in the Chinese apparel industry, such a state of “autumn winds and sorrows” still does not know when it lasts, and many operators even have “confused ”The feeling. When the rise of China’s business apparel brand, it is precisely to meet the needs of the changing needs of consumers in the 90s and the beginning of the new century. They are hoping