“产品难卖，生意难做，微利甚至赔本经营”是近几年家电市场的突出体现。有人把家电市场的这一难题归于市场饱和所导致的需求减弱，但从近几年我国家电市场的发展速度惊人，普及速度也高于一些发达国家，我国作为一个内需主导型的发展中国家，从其自身具有的特点和发展潜力来? “Difficult to sell products, business difficult to do, meager profit or even lose money management” is the outstanding embodiment of the appliance market in recent years. Some people put this problem of home appliance market due to market saturation caused by the weakening of demand, but in recent years, China’s home appliance market, the alarming rate of development, popularization rate is higher than some developed countries, our country as a leading domestic demand-oriented developing countries, From its own characteristics and development potential come?