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随着中韩文化贸易交流的日益增进,中国国内零售市场的进一步开放,以及国内文化消费水平的不断提升,韩国时装也如同韩剧一样在国内倍受青睐。故此次韩国大邱时装节主办方特意来沪宣传推广。希望通过此次会议,使韩国时装行业有更多的机会进入中国市场,招揽有影响力的购买商。韩国大邱时装节已经成功举办过两年,是韩国公认的国家级专业时装展览会。今年的主办单位是大邱市和韩国知识经济部,同时由EXCO与韩国服装协会和最近设立的大邱庆北服装产业协会三方共同承办。2008韩国大邱时装节新闻发布会邀请了上海百货商店、流通业人士、著名品牌、时尚装团体、及30多家媒体人士等近150名。韩国众多时装品牌于20世纪90年代中期开始进入中国市场,特别是在2000年后,进入中国的韩国品牌数量激增。据估计,现已有100余个韩国品牌进入中国市场。目前,进入中国市场的韩国时装的样式及品牌皆呈现出多样化、专业化和细分化的趋势。中国已成为韩国品牌的主要市场。EXCO展览部部长权相善先生表示,韩国的众多品牌都对中国市场抱以较大的希望。
With the ever-increasing cultural and trade exchanges between China and South Korea, the further opening up of China’s domestic retail market and the continuous improvement of domestic cultural and consumer spending, Korean fashion is as popular in the country as the Korean dramas. Therefore, the organizers of South Korea Daegu Fashion Festival specifically to Shanghai to promote. Hope that through this meeting, so that the Korean fashion industry have more opportunities to enter the Chinese market, to attract influential buyers. Korea Daegu Fashion Festival has been successfully held for two years, is South Korea’s recognized national professional fashion show. This year’s organizers are Daegu City and Korea’s Ministry of Knowledge Economy, co-hosted by EXCO and the Korea Apparel Association and the recently established Daegu Gyeongbuk Clothing Industry Association. 2008 Korea Daegu Fashion Festival press conference invited Shanghai department store, circulation industry, famous brands, fashion group, and more than 30 media professionals and nearly 150. Many Korean fashion brands entered the Chinese market in the mid-1990s, especially after 2000, when the number of Korean brands entering China surged. It is estimated that there are now more than 100 Korean brands to enter the Chinese market. Currently, the styles and brands of Korean fashion entering the Chinese market are showing a trend of diversification, specialization and segmentation. China has become a major market for Korean brands. Mr. Kwon Sang-Sun, EXCO’s director of exhibitions, said that many Korean brands hold great hopes for the Chinese market.