正如人靠衣装马靠鞍,营业环境最能反映一家银行的品牌形象。建设银行聘请朗涛国际品牌顾问及设计,近年来对营业环境进行了大胆的创新。统一的营业网点,对比强烈的黑色和蓝色的装饰色彩搭配,高档的装饰材料和家具,无不表达出建行欲做行业领导者的强烈愿望,也预示着国内银行业开始从产品竞争转向品牌竞争。 Just as people depend on clothes and saddles, the business environment best reflects the brand image of a bank. China Construction Bank hired Lang Tao international brand consultants and design, in recent years the business environment for a bold innovation. A unified business network, a strong contrast of black and blue decorative colors, high-grade decorative materials and furniture, all express the desire of CCB as an industry leader, also indicates that the domestic banking industry began to shift from product competition to brand competition .