伊利重返乳企领先地位,为我们提供了企业如何转危为安的范本。2011年,伊利换标了。伊利选择在北京的国家会议中心召开品牌升级发布会,向所有的消费者展示了伊利的新标识、新包装。换标不只是为了展示企业的新气象,更重要的是强化自己的新品牌主张。 Erie return to milk leading position, provides us with a model of how to put an end to the crisis. In 2011, Erie changed the bid. Yili chose to hold a brand upgrade conference at the National Convention Center in Beijing to show all consumers the new logo and new packaging of Yili. Marking is not just to show the new business climate, more importantly, to strengthen their new brand proposition.