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高等职业技术教育是现代经济条件下产生的一种新型教育模式,它以为生产、管理、服务第一线培养高等职业技术应用型人才为目标,以能力培养为中心,因此其理论教学必须突出基础理论知识的应用和学生实践能力的培养,作为以高职生为对象的新型实用学科《公共关系》课程的教学更应如此,教学的重点应定位在交际、表达、策划、组织等基本公关能力的培养上,通过师生互动,运用多种行之有效的教学方法,采取“走出去,请进来”的方式,突出实训教学,促进高职培养目标的实现。具体体现在以下几个方面:
Higher vocational and technical education is a new type of education mode produced under the condition of modern economy. It takes the first-line of production, management and service as the target to cultivate advanced vocational and technical personnel with ability training as the center, so its theoretical teaching must lay emphasis on the foundation The application of theoretical knowledge and the cultivation of students’ practical abilities, the teaching of “public relations” course should be more suitable as a new practical subject for higher vocational students. The teaching should focus on the basic public relations capabilities of communication, expression, planning and organization , Through the interaction between teachers and students, using a variety of effective teaching methods, adopting the way of “going out and coming in”, highlighting the practical teaching and promoting the attainment of the objectives of higher vocational education. Specifically reflected in the following areas: