论文部分内容阅读
每一个人,每一个企业都有自己的理想,而旭日的理想是成为优秀的本土广告公司,建树中国民族的广告品牌。然而,面对国际4A 的竞争,面对并不十分成熟的广告市场,面对……这个理想也许太高太远,难以达到,但我们依然坚持这个理想,因为我们相信,只要一步一步地迈进,今天的理想就是明天的现实。7年来,为了这一理想,旭日边实践边思考,思考的和实践的一样很多、很多:实现理想,只有热情够吗?还需要激情。广告人要面对太多的变化和挫折,太容易激动,太敏感,也太容易丧失信心。因此,激情对于广告人来说太重要了,它是工作和事业永不衰竭的动力:实现理想,只有专业够吗?还需要敬业精神。敬业,意味着把客户的事业变成自己的事业,在专业要求上,
Everyone, every business has its own ideals, and the ideal of the sun is to become an excellent local advertising company, to build the Chinese national advertising brand. However, in the face of international 4A competition and the face of a not very mature advertising market, facing ... The ideal may be too high and difficult to achieve, but we still stick to this ideal because we believe that as long as we move forward step by step, The ideal is tomorrow’s reality. For seven years, for this ideal, there are as many as many thinking and practicing thinking and practicing in the aspect of the sun: many are passionate enough to achieve their ideal. Advertisers face too many changes and setbacks, too excited, too sensitive, too easy to lose confidence. Therefore, passion is too important for advertisers, it is the driving force of work and career never fail: to achieve the ideal, only the professional enough? Also need professionalism. Dedication, means that the customer’s career into their own business, in the professional requirements,