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文化企业要实现创意产品的成功开发与市场化,即创新,就需要文化企业家不仅保持独特的创意,以便产品与众不同、脱颖而出,而且要管理创新的合作性,实现二者的转化。本文对6家文化创意和设计服务类企业进行了探索性案例研究,以创意到创新转化的价值链为基础,建构了“文化企业家能力构成模型”。研究表明,文化企业家能力构成包括3个核心维度:创意环节,需要协调和利用艺术并完成创意工作;开发、包装、营销和分发环节,需要主动去中心化和承诺相关能力;终端使用者环节,需要与终端使用者群体互动并做出产品更新决策。
To achieve successful development and marketization of creative products, that is, innovation, cultural enterprises need cultural entrepreneurs not only to maintain unique ideas, to differentiate their products, to stand out from the crowd, but also to manage the innovative cooperation and realize their transformation. This paper explores six case studies of cultural and design services companies and constructs a model of “cultural entrepreneurial capabilities” based on the value chain from innovation to innovation. The research shows that the composition of cultural entrepreneurship consists of three core dimensions: the creative link, the need to coordinate and use the art and accomplish the creative work; the development, packaging, marketing and distribution links need to be proactively decentralized and committed; the end user link , Need to interact with the end user community and make product updates decisions.