随便走进屈臣氏任何一家门面店,迎接顾客的首先是欢乐的音乐,店内琳琅满目的小饰品,小糖果还有中低价位的化妆品,都吸引着附近写字楼上班的白领阶层。在一家私企上班的雨燕就最爱逛她们公司楼下的这家小店。“我们瞄准的目标群体是月收入在2500元人民币以上的女性,18岁～35岁的女性是我们的首选。”屈臣氏集团董事兼中国区总经理谭丽娴强调。 Entering any of Watsons’s facade stores casually, greet the customers first with joyful music. The store’s array of trinkets, small candies, and mid- to low-priced cosmetics all attracted white-collar workers from nearby offices. Swift, who works in a private company, loves visiting this company’s store downstairs. “The target group we aim at is a woman with a monthly income of more than 2,500 yuan. Women aged 18 to 35 are our top choice.” Watson’s Group Director and General Manager of China Tan Lijun stressed.