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在发布会上,北京美兰德信息集团董事长周江先生发布了2015年全国电视覆盖及收视状况调研成果。第一,电视节目数字化时代继续深入,有线数字电视独占鳌头。全国观众接收电视节目的方式以有线数字电视为主,用户规模达8.7亿人,占比66.5%。全国直播卫星数字电视用户达5176万户。
At the press conference, Mr. Zhou Jiang, Chairman of Beijing Meilande Information Group, released the survey results of the 2015 national television coverage and viewing conditions. First, the era of digitization of television programs continued to deepen, with cable digital television championing the market. The national audience’s way of receiving TV programs is mainly digital cable TV, with a user base of 870 million, accounting for 66.5% of the total. The national direct broadcast satellite digital TV users reached 51.76 million.