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消费者是整个优质蔬菜产业管理过程的最终目标指向,其在优质蔬菜消费问题上所体现的态度和消费倾向会对政府和企业行为选择产生深刻影响。研究我国优质蔬菜消费者行为,对积极推进我国优质蔬菜产业快速、健康发展具有重要的理论价值和现实意义。本文在国内外研究现状和评价的基础上,另辟蹊径,从优质蔬菜消费者行为的外在表现——消费者麻木和消费者敏感入手,结合相关案例剖析了其效应,透析了影响优质蔬菜消费者行为外在表现的内在原因,并提出了相关对策。
Consumers are the ultimate goal of the entire high-quality vegetable industry management process. Their attitudes and propensity to consume reflected in the issue of quality vegetable consumption will have a profound impact on the choice of government and business behavior. To study the behavior of high-quality vegetable consumers in our country is of great theoretical and practical significance to actively promote the rapid and healthy development of China’s high-quality vegetable industry. Based on the research status and evaluation both at home and abroad, this article starts from the outside appearance of consumer behavior of high-quality vegetable-starting with consumer numbness and consumer sensitivity, analyzing its effect with related cases, The inherent causes of behavior externalities are presented and relevant countermeasures are put forward.