角色设计和场景设计是动漫游戏原画设计的重要组成部分,也是驱动动漫产业链发展的重要环节,关系到文化产业的发展态势。角色设计方法有其时代特点,同时也具有文化传承性,所有的角色设计都不是无源之水,都带有远古文化符号的基因。文章通过对飞禽翼手类动物动漫角色设计进行研究,指出只有理解传统文化的起承转合,结合人们的需求,才能创造出有价值的角色。 Character design and scene design is an important part of the animation game original design, but also an important link in the development of the animation industry chain, which is related to the development of the cultural industry. Character design method has its own characteristics of the times, but also has the cultural heritage, all the character design is not passive water, all with ancient cultural symbols of the genes. Through the research on the design of the animal characters in the animal wing of the flying wing, the article points out that only by understanding the traditional transformation of the traditional culture and combining people’s needs can we create valuable roles.