消费,在当下,是个活色生香的动词,然而,在改革开放前曾被污名化。三十年前,那是一个“吃饭要粮票,穿衣要布票”的年代,一切消费品凭票供应。物品奇缺,消费成了一种奢望。而且,消费是一种资格,没有一 Consumption, nowadays, is a vivid verb, however, it was stigmatized prior to the reform and opening up. Thirty years ago, it was an era when all food and beverage products needed food and clothing to be distributed. Goods missing, consumption has become a luxury. Moreover, consumption is a qualification, not one