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民间工艺品是地区的优势特色文化资源,江西作为民间工艺品资源的大省应重视民间工艺品的开发,让其成为江西文化产业发展的龙头项目。本文针对民间工艺品艺术形式在文化品牌建设的必要性和紧迫性,重点分析了江西民间工艺品艺术形式的现状以及特点,并提出相应的创新策略建议
Folk handicrafts are the advantages and characteristics of cultural resources in the region, Jiangxi Province, as a large province of folk handicrafts resources should pay attention to the development of folk arts and crafts, making it a leading project for the development of Jiangxi’s cultural industries. This article aims at the necessity and urgency of the art form of folk handicrafts in the construction of the cultural brand, mainly analyzes the present situation and the characteristics of the art form of the folk handicrafts in Jiangxi and puts forward the corresponding innovation tactics