从去年开始,国家陆续出台了多项关于房地产市场的宏观调控政策,导致市场观望气氛浓厚,成交量普遍下降。可以看出,国家对房地产市场的调整势在必行,力度将逐渐加大,房地产市场这块奶酪正面临着被重新瓜分的局面。在《谁动了我的奶酪》一书中,“小老鼠”面对新发生的状况,适时而变,从自身找原因,不停在思考、寻找丢失的奶酪,从而获得了更多地奶酪。当前的情势下,房地产企业也面临相同的困境,是积极行动?还是坐以待毙…… Starting from last year, the state has successively promulgated a number of macro-control policies on the real estate market, resulting in a thick atmosphere of market wait-and-see and generally declining volume. It can be seen that the adjustment of the real estate market in our country is imperative and the intensity will gradually increase. The cheese in the real estate market is facing the situation of being re-divided. In “Who Moved My Cheese,” one book, “Little Mouse” confronted with the new situation, changing in due time, looking for reasons for themselves, kept thinking, looking for the missing cheese, so as to get more cheese . In the current situation, real estate enterprises also face the same predicament, is a positive action, or is there to be done?