有位到南京纺织系统进行企业承包的私营主,没有改用新的厂名,而是延用了该企业的原厂名。究其缘故,原来是这位承包人看中了该厂的厂名和信誉。好一个精明的经营者,他实际上是利用企业信誉相知名度这个无形资产在与别人做生意。眼下,不少企业正在加紧合资联营、公司化改造等等,不少企业的厂长、经理对企业的有形 A private owner who went to the Nanjing Textile System for contracting a company did not use a new factory name, but extended the original name of the company. For the sake of this, it was originally the contractor who fancy the name and reputation of the plant. A good savvy manager, he actually uses the intangible assets of the company reputation to do business with others. At present, many companies are stepping up joint ventures, corporate transformations, etc., and many company managers and managers are tangible to the company.