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第一次与唐神合作是在1996年,唐神被邀请到交大昂立做媒介提案。1996年卫生部颁布的《保健食品管理办法》正式施行,保健品在此前是没有法律可依的,从这一年开始有了第一部法规,标志着保健食品业有了合法的身份证。那时候交大昂立找了很多广告公司来做媒介的提案,唐神是其中的一家。但就是那一次面对面的交流让交大昂立团队对唐神这家广告公司印象非常深刻,也是交大昂立和唐神将近20年合作的美好开端。唐神做的不是媒体的提案,而是做了一个如何针对目标群体做推广的提案。与其他广告公司不同的是,唐神的提案建议交大昂立在公园对中老年人提供相应的服务,针对产品的目标人群有针对性地提供医生咨询,并做一些大健康的专业服务。在1996年的时候,唐神就能提出了这样的理念。所以当时就对他们印象非常深刻,那
The first cooperation with the Tang God is in 1996, Tang Shen was invited to the National Antai to make a media proposal. In 1996, the “Measures for the Administration of Health Foods” promulgated by the Ministry of Health came into force. Health care products were not legally obeyable. Earlier this year, the first regulation was issued, which marked that the health food industry had a valid ID card. At that time, NTUC was looking for a lot of advertising companies to make a proposal for the media. Tang was one of them. But it was the face-to-face exchange that made SJTU’s team so impressed with the advertising agency Don Tang that it was a good start for nearly 20 years of cooperation between NTUC and Don God. Instead of the media’s proposal, Don God made a proposal on how to promote the target group. Different from other advertising agencies, Tang proposed that the National Chiao Tung University should provide corresponding services to middle-aged and elderly people in the park. The targeted population of the products should provide doctor’s advice and do some big, healthy and professional services. In 1996, Don God proposed such a concept. So I was very impressed with them at that time