贾国龙说,连锁餐饮的竞争,最终就是品牌的竞争,是个系统的竞争。餐饮业业内人士都注意到一个现象:10多年来一直很低调的西贝,2011年以来明显加快扩张步伐,2012年从改名开始进行品牌改造,高调声称要打造中国的必胜客。2010年之前,西贝餐饮集团全国共有24家店,2011年一年就新开17家店,目前共有50多家连锁店,而且都是直营。看来,贾国龙真的要放手大干一场了。 Jia Guolong said chain catering competition, the ultimate is the brand competition, is a systematic competition. Catering industry insiders have noticed a phenomenon: over the past 10 years has been very low-key Xi Bei, significantly accelerated the pace of expansion since 2011, from 2012 to rename the brand transformation, a high profile claim to build China’s Pizza Hut. Prior to 2010, Xi Bei Catering Group had a total of 24 stores across the country and opened 17 new stores in 2011 alone. At present, there are over 50 chain stores, all directly operated. It seems, Jia Guolong really let go a big deal.