吴晓波:中国文化在内容上已经融入到影视产业里面了,但是融入到影视广告中是比较困难的一个问题。首先中国文化本身就是一个比较开放和不确定的概念,而中国影视广告恰恰到了一个正在转变的阶段,一个不确定的概念加上一个正在变化的事物,就变成了一个非常复杂的问题。现在让我们几位嘉宾先对这个话题根据自己的理解,做一个简单的陈述。 Wu Xiaobo: Chinese culture in the content has been integrated into the film industry inside, but into the film and television advertising is a more difficult issue. First of all, Chinese culture itself is a relatively open and uncertain concept. However, Chinese film and television advertising is exactly at a stage of transformation. An uncertain concept and a changing thing have become a very complex issue. Let us now allow several of our guests to make a simple statement on this topic based on their own understanding.