论文部分内容阅读
基于web 3.0技术和“自媒体”的微博客在进行信息传播时呈现出传播阶段和模式的多级化:第一级的传播由于其传播文本的碎片化和传播形式的针对性,呈现出一种分众传播的状态;第二级的传播由于与网络大众媒体的深度链接和融合,其传播模式逐渐升级为大众传播状态,达到更大的传播效果。在面对微博客的多级传播模式时,我们应该在把握共性和个性的同时,进行有效利用。利用微博客传播模式的多极化,实现传播效果的多元化和最大化。
Web-based technologies and micro-blogging from “self-media” present multi-level stages of dissemination and mode during the dissemination of information: the dissemination of the first level is presented due to the fragmentation of its transmitted texts and the distribution of the forms Out of a state of Focus spread; second-level dissemination due to the depth of the network with the mass media and integration, its mode of dissemination gradually upgraded to mass communication status, to achieve greater communication effect. In the face of multi-level micro-blog mode of communication, we should grasp the commonality and personality at the same time, effective use. Make use of the multi-polarization of the microblogging mode to diversify and maximize the communication effect.