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目前,广告收入是电视台的主要经济来源。在此压力之下,收视率成为了电视广告投放和节目评价的重要依据之一,甚至在很大程度上关乎一档节目的生死存亡。在这种环境中,电视业界出现了一些只重视收视率、不重收视满意度的现象。对于这种现象,中央电视台率先进行了反思,2006年中央电视台台长赵化勇提出了“绿色收视率”和“绿色收入”的全新理念,强调以倡导先进文化、构建和谐社会为己任。这两个概念的提出表明了中国媒体必须积极
At present, advertising revenue is the major source of television revenue. Under this pressure, ratings have become one of the important bases for the evaluation of television commercials and programs, even to a large extent related to the survival of a program. In this environment, there have been some phenomena in the television industry that only pay attention to ratings and do not attach importance to viewing satisfaction. CCTV took the lead in this reflection. In 2006, CCTV Director Zhao Huayong proposed a new concept of “green ratings” and “green income”, emphasizing the importance of promoting advanced culture and building a harmonious society . The presentation of these two concepts shows that the Chinese media must be active