随着我国市场经济的发展,传媒作为产业的重要性越来越重,而未来的传媒会以内容为中心,成为以传播为介质的一种配置资源以及一切社会生活的整合架构。在互联网背景下,用户洞察和资源整合是传媒企业在竞争中的制胜关键。面对社交媒体的圈子文化,传统媒体在促进不同圈子间的信息流动、构筑公共话语空间方面负有重大责任。 With the development of the market economy in our country, the importance of the media as an industry is more and more important. In the future, the media will focus on the content and become an integrated structure for allocating resources and all social life with media as a medium. In the context of the Internet, user insight and resource integration is the key to the success of media companies in the competition. Faced with the social culture of the circle of media, traditional media in the promotion of information flow between different circles, to build a public discourse space has a major responsibility.