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对于现代社会群体而言,微信已经成为了其日常生活、工作当中不可或缺的沟通工具。微信的兴起,为微商发展创造了良好的空间,使之成为了移动互联时代下最为典型且最具有代表性的商业模式之一。然而,在微商快速发展的过程中,也暴露出了一定问题,使其发展步伐受到了阻碍。基于此,本文对微商发展过程中存在的问题进行了分析,并提出了相关策略,以供参考。
For modern social groups, WeChat has become an indispensable communication tool in daily life and work. The rise of Wechat has created a good space for the development of micro-commerce, making it one of the most typical and representative business models under the era of mobile Internet. However, in the course of the rapid development of the micro-business, some problems have also been exposed and the pace of development has been hindered. Based on this, this article analyzes the problems existing in the development of micro-commerce, and proposes relevant strategies for reference.