传统图形源于平常生活,而它以形式多样、内容丰富、意义深远和耐人寻味的文化意蕴,得到人类的认知而世代传承。时代变迁,其意尚在。本人认为现代图形的创新应秉承吸取精华去除糟粕的原则,把其精髓元素融入现代图形设计当中。如何进行图形创意的传承与创新是本文论述的主要内容。 Traditional graphics originated from ordinary life, but it is human knowledge and heritage from generation to generation in its diverse forms, rich content, far-reaching and intriguing cultural implication. Times change, its meaning is still. In my opinion, the innovation of modern graphics should uphold the principle of absorbing the essence to remove dross and integrate its essence into the modern graphic design. How to carry on the inheritance and innovation of graphic ideas is the main content of this article.