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“中国制造”与“中国品牌” 2004年的广交会上,不少国外采购商都赞叹中国服装价格不错、质量也好,可当进一步问及与法国、意大利服装的比较时,他们都忍不住笑了,仿佛这之间根本不具可比性。中国服装协会副会长兼秘书长陈大鹏一言以蔽之:“中国制造”与“意大利制造”的差距不在于品牌,就在于制造。 “中国制造”最终是要面向世界的。而中国国民生产总值中只有不到20%的价值是由品牌制造业所贡献的。中国工业经济联合会主席团主席刘瑞旗说,在发达国家,国民生产总值中60%的部分来自品牌产业创造的价值。像拥有众多全球著名的品牌的美国,完全可以不需要制造业,而只需要通过经营品牌,就可以创造出不菲的价值。
“Made in China” and “China Brand” At the Canton Fair in 2004, many foreign buyers praised Chinese clothing for its good price and good quality. When it comes to comparison with French and Italian clothing, they all Can not help but laugh, as if there is no comparability between these. Chen Dapeng, vice chairman and secretary-general of the China Garment Association, said in a nutshell: The gap between “Made in China” and “Made in Italy” lies not in the brand but in manufacturing. “Made in China” ultimately wants to face the world. However, less than 20% of China’s GNP is contributed by brand manufacturing. Liu Ruiqi, chairman of the Presidium of the China Federation of Industrial Economics, said that in developed countries, 60% of GNP comes from the value created by the brand industry. Like the United States, which owns many world-famous brands, it is entirely possible that it will not require manufacturing. Instead, it will only need to create a high value through the management of brands.