俗话说“看书看皮,看报看题”,一报在手,读者头一眼肯定先看标题,标题吸引了“眼球”,才会继续往下读。标题抓不住人,文章再好也起不到该起的作用。依据笔者的体验,制作新闻标题尤其是主题,应力求把握三个关键词:准确,简约,传神。第一关键词———准确所谓准确,就是没有偏差。 As the saying goes, “read the book to see the skin, read the newspaper to see the title,” a newspaper in hand, readers first look at the first look at the title, the title has attracted “eyeballs” will continue to read down. The title can not catch people, the article no better play the role of play. According to the author’s experience, the production of news headlines, especially the theme, should strive to grasp the three key words: accurate, simple, vivid. The first key words --- accurate so-called accurate, there is no deviation.