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随着科学技术发展迅猛,消费者的消费需求也变得更加多样化。对于身处经济全球化以及网络时代的企业而言,及时把握市场发展方向,形成高度灵活且具备弹性的动态组织形式,以此适应变革时代的发展走向,在竞争激烈的市场背景下赢得一席之位。本文首先把实体经营和虚拟经营进行比较;分析信息技术对两者的影响以及实体经营以及虚拟经营的冲击;最后,针对网络时代背景下实体经营以及虚拟经营的未来发展趋势做出了具体的说明。
With the rapid development of science and technology, consumer demand for consumer products has also become more diversified. For enterprises in the era of economic globalization and the Internet, we should grasp the direction of market development in time and form a highly flexible and flexible dynamic organizational form in order to adapt to the trend of development in a changing era and win a place in a competitive market. Bit. This article first compares the physical management with the virtual management; analyzes the impact of the information technology on the two and the impact of the physical management and the virtual management; finally, it gives a concrete description of the future development trend of the physical management and the virtual management under the network age .