“世界上最轻易的赚钱方式是什么?在家编故事,出门讲故事,见人卖故事。”做出这一论断的,是有着“中国品牌第一人”美誉的营销策划大师李光斗。在新书《故事营销:世界最流行的品牌模式》中,李光斗用90多个商界成功故事,证明了这样一个论点:品牌有了故事才会生动。 “What is the easiest way to make money in the world? At home, make a story, go out to tell a story, see a person to sell a story. ” To make this assertion, is the “Chinese brand first person ” reputation of the master of marketing planning Lee light bucket. In the new book, “Story Marketing: The World’s Most Popular Brand Model,” Li Guang-Dou used more than 90 business success stories to prove the argument that a brand has a story that is vivid.