本文从女性在收入、消费中扮演越来越重要的角色出发,指出女性在消费需求和模式上与男性有重大差异,她们对互联网经济和创新创业有独特的作用,为我国供给侧改革提供了新的机遇。但由于在科研和创业管理中缺乏女性视角,这一机遇仍面临许多挑战。最后就促进我国“她”经济发展提出了若干政策建议。 This paper starts from the fact that women play an increasingly important role in income and consumption. It points out that women have significant differences in the consumer demand and mode with men. They have a unique role in Internet economy and innovation and entrepreneurship, and provide a New opportunities However, due to the lack of a female perspective in research and entrepreneurship management, there are still many challenges to this opportunity. Finally, some policy suggestions are put forward to promote the economic development of our country.