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《淘泉州》节目是泉州广播电视台889新闻综合频道在2015年3月首次推出的具有典型地域特色的广播综艺节目,节目自开播以来广受好评。笔者从天时、地利、人和三个方面介绍了该节目如何利用地缘优势打造地方广播综艺节目品牌的。同时,笔者在文中探讨了《淘泉州》作为一档新锐的广播综艺节目,如何更好地运用新媒体,让传统广播节目焕发新的活力,提出多元化推进媒体融合,创建“粉丝经济”的建议。
“Quanzhou Quanzhou” program is Quanzhou radio and television 889 news integrated channel first launched in March 2015 with a typical regional characteristics of radio variety shows, the program has been acclaimed since its launch. The author describes the program from the weather, geography, people and three aspects of how to use the geographical advantage to create a local radio variety show brand. At the same time, the author discusses “Amoy Quanzhou” as a cutting-edge radio variety show, how to make better use of new media, make traditional radio programs rejuvenate new vitality, put forward diversified media integration, and create “fan economy ”Suggestions.