论文部分内容阅读
台湾德州仪器公司创立于1969年,1994年将亚洲总部移至台湾。至1995年投资额达2.8亿美元,封装及测试超过1亿颗IC,供应全球客户,员工达2800余人,开始时主要从事外销市场的积体电路的组装与测试。目前的策略方向主要为公司的技术与资源整合起来,特别是在电脑方面,籍以提供服务给台湾电子市场。 在数位讯号处理器(DSP)范畴,德州仪器公司一向居领先地位。1994年全球销售额达6亿元,市场占有率达40%以上。其应用方向,在欧美偏重蜂巢式电话、硬式磁碟机;在亚太地区偏重于多媒体电脑及数据机。至1995年已捐赠约60万美元的DSP
Texas Instruments was founded in 1969 and moved its Asian headquarters to Taiwan in 1994. By 1995, the company had invested 280 million U.S. dollars, packaged and tested more than 100 million ICs, supplied global customers, and had more than 2,800 employees. At the beginning, it was mainly engaged in the assembly and testing of ICs in the export market. The current strategic direction is mainly the integration of the company’s technology and resources, especially in the area of computers, to provide services to the Taiwanese electronics market. In the digital signal processor (DSP) category, Texas Instruments has always been a leader. In 1994, global sales reached 600 million yuan, and the market share reached 40%. Its application direction focuses on cellular telephones and hard disk drives in Europe and the United States, and multimedia computers and modems in the Asia Pacific region. Up to about $600,000 of DSPs have been donated since 1995