近日,“肉业巨头”雨润食品正式宣布进军电商行业,并将投资20亿进行其自主电商品牌“雨润庄园”的打造。与其他电商品牌不同,雨润电商不做零售,也不会自建B2C平台,而是以供应链为核心,专注于电商渠道的拓展。雨润正以开放的态度诚邀各电商平台的合作,希望依托广泛的合作渠道挖掘并提供全球新鲜食材给到中国消费者。 Recently, “meat giant ” Yurun Food officially announced into the e-commerce industry, and will invest 2 billion for its own e-commerce brand “Yurun manor ” build. Unlike other e-commerce brands, Yurun does not do retail sales, nor does it build its own B2C platform. Instead, it focuses on the supply chain and focuses on the expansion of e-commerce channels. Yurun is inviting all e-commerce platforms with an open attitude and hopes to tap into a wide range of cooperation channels to tap and supply the world’s fresh ingredients to Chinese consumers.