在中小县城做生意,关键是将市场细分并把握其消费心理。县城城镇居民人口普遍在2—5万,200—800元的工资收入决定了主流消费群体购买能力相对较弱。但他们处于从农村到城市的过渡地带,人们的消费便兼有保守和积极追风两种心态。中小县城人们生活来源类型基本可分三种:无固定收入者、企业普通职工、政府职能部门和企事业单位干部。无固定收入者多是县城里数十年的老住户,多半做点蝇头小利的买卖,油盐柴米开销 In small and medium-sized county business, the key is to market segmentation and grasp their consumer psychology. The population of urban residents in the county town is generally between 20,000 and 50,000. The wage income of 200-800 yuan determines that the purchasing power of the mainstream consumer groups is relatively weak. However, they are in a transitional zone from rural areas to cities. People’s consumption combines both conservative and positive mentality. Small and medium county town people’s life source types can be divided into three types: no fixed income, enterprise workers, government departments and enterprises and cadres. No fixed income are mostly old people in the county for decades, mostly petty profit trading,