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当代中国,大众传媒处在一个经济市场化、政治民主化、价值多元化的境遇中,这种生存境遇导致了大众传媒及其实践活动存在着不容忽视的伦理问题,主要表现为道义与功利的冲突、自由与责任的冲突、价值取向多元化与价值导向一元化的冲突、世俗性与超越性的冲突。要促进大众传媒的健康发展,就必须坚持道义与功利的统一、自由与责任的统一、价值取向多元化与价值导向一元化的统一、世俗性与超越性的统一四重伦理向度。
In contemporary China, the mass media is in a situation of economic marketization, democratization of politics and diversification of values. This kind of existential situation has led to the ethical problems that can not be ignored in the mass media and its practical activities. The main manifestations are moral and utilitarian Conflict, conflict between freedom and responsibility, diversification of value orientation and value-oriented conflict of unity, secularity and transcendence. In order to promote the healthy development of the mass media, we must insist on the unification of morality and utility, the unification of freedom and responsibility, the unification of four dimensions of unification, secularity and transcendence in the diversification of value orientation and value orientation.