在经历了快速发展后,许多企业都在致力于塑造自己的品牌。一个具有知名度和美誉度的品牌,是企业的巨大财富,并保证企业立于不败之地。如何塑造自己的品牌,是众多企业关注的重点,也是企业发展的关键。首先我们必须清楚什么是品牌,品牌包含哪些要素。每个公司都希望自己的产品能成为知名品牌,但我们必须明确,企业产品知名度与企业品牌的概念是不同的,知名度很高的企业,品牌力度不一定很大,因此,一个统一强力的品牌形象对于企业来说是非常重要的。品牌的塑造一般要经过知名度——满意度——美誉度——忠诚度的过程,可见品牌塑造的最终结果是要形成品 After experiencing rapid growth, many companies are committed to shaping their own brand. A brand with a reputation and reputation, is a huge enterprise wealth, and to ensure that enterprises remain invincible. How to shape their own brand, is the focus of many businesses, but also the key to business development. First of all we must know what a brand is and what is a brand’s inclusion. Every company wants its own product to be a well-known brand, but we must make it clear that the concept of corporate product is different from the concept of corporate brand, and the brand with high reputation is not necessarily strong. Therefore, a unified and powerful brand The image is very important for the enterprise. The general shape of the brand to go through the visibility - satisfaction - reputation - loyalty process, we can see the final result of branding is to form