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商标是企业产品的特定标志,信誉的象征,它是打开市场的“金钥匙”,也是企业的知识产权,更是一种无形资产。当人们的消费观念已从过去的“拣廉购便”转向“认牌购买”时,“名牌效应”已成为人们的消费热点,成为商标的一种价值体现。 几年前,广州肥皂厂生产的“洁花”牌洗发香波,是全国风靡一时的名牌产品。后来搞合资,该厂把“洁花”商标作价500万元与外商合资成立了宝洁洗涤用品公司,“洁花”便被打入冷宫,外商竭
The trademark is a specific sign of the company’s products and a symbol of its reputation. It is the “golden key” to open up the market and it is also the intellectual property of the company, and it is also an intangible asset. When the people’s consumption concept has shifted from the past “purchasing the cheap” to “knowing the purchase”, the “brand name effect” has become a hot spot for people to consume and has become a value expression of the trademark. A few years ago, the “Jade Flower” brand shampoo produced by the Guangzhou Soap Factory was a famous brand product in the country. Afterwards, the joint venture established a joint venture with a foreign company to establish a Procter & Gamble detergent company with a price of 5 million yuan for the “Jade Flower” brand.